An explainer video is a short animated video that explains an idea or a business in a clear, concise way that is engaging and compelling, and uses attractive visuals to grab the viewer's attention. Often, these videos are used to solve a problem. They are used both for business and education.
Explainer videos range from 1 to 3 minutes in length. They are usually done with animated characters and may or may not have a voice-over. These types of videos have upbeat music and sound effects to keep the audience engaged. An explainer video that is too long will cause the viewer to lose interest.
For a successful explainer video, you must establish your target audience, whether you are selling a product or teaching five-year-olds the colors of the rainbow.
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